Senzu has asked us to revamp their brand image, aiming for a more appealing, contemporary, and cosmopolitan identity. Our goal is to position the brand for future challenges while retaining a connection to its established identity. To achieve this, we will maintain the blue color, linking it to the previous image and making it a key element of the new branding. Additionally, we've developed a new illustration style that will be featured on each coffee reference and used in merchandising and other collateral materials.