DUURA is a natural cider company with a "minhota" soul. His mission is to revive the traditional art of cider making in the region, using the "porta da loja" apple variety. These apples are known for their thick skins, which inspired the name "DUURA", that means hard. This revival is symbolized by an apple depicted in a classic engraving style, enhanced with modern, artistic, and disruptive designs that transform the apple into something unique and cool.