PORTO-TRADICAO

Project:

Porto de Tradição: Motion graphics

Fields:

Illustration | Graphic Design | Motion

Agency:

S.P.O.T.

Context:

Porto de Tradição is a project promoted by the Porto city hall that aims to provide the historic places of the city with tools of promotion and protection, so that they can continue with their activity.

Concept:

The goal of this project was to create an informative video that explained the evaluation parameters in the attribution of the award to the potential spaces worthy of the certification, so that they could apply.

The historical character of this project helped define the graphical approach for the video. A photographic collection of decorative elements of city spaces and documents was the starting point, used to construct a cohesive narrative that best identified the elements to be evaluated.

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