PROJECT

FREITAG contest – Design of a truck tarp for future use in Freitag bags

GRAPHIC DESIGN

Client:

FREITAG

Year:

2016

Purpose:

Design contest of a truck tarp for future use in Freitag bags

Concept:

FREITAG launched a contest that challenged illustrators all over the world to design the tarpaulins of a truck which, after 5 years on the road, would be used in a new bags collection of the brand.
To enhance it’s use in the bags, the two sides of the truck were designed in reverse and with elements that, after cutting, created bags with a strong graphic component.